Work Experience
Sina AI, London, ON - Marketing Associate
November 2024 - Present
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Designed 5+ physical and digital marketing materials such as flyers, animated adverts and social media posts
Re-designed website using UI/UX principles to improve conversion rates by 10% -
Launched digital marketing campaigns on Google Ads, Meta Ads and LinkedIn Ads
Western Gazette, London, ON - Video editing volunteer
May 2024 - Present
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Co-Directed and filmed over 3 projects for the university newspaper's YouTube channel, focusing on creating compelling visual narratives that significantly increased viewer engagement
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Utilized Adobe Premiere Pro to edit and refine over 3 projects, implementing advanced editing techniques to produce professional and engaging content
MSC Cruises, Geneva - Entertainment Intern
May 2023 - November 2023
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Coordinated 20+ cross-departmental projects, enhancing team collaboration and project efficiency.
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Traveled on-board to provide feedback on the product and add to creative discussion leading to various improvements
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Compiled and analyzed survey data using Excel, producing detailed performance reports on a weekly basis
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Conducted qualitative analysis on customer feedback to drive strategic improvements in service delivery
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Visualized data from reports to help understanding of key trends and insights
Education & Certifications
University of Western Ontario
Bachelor of Management and Organizational Studies, specializing in Consumer Behaviour
2020 - 2024
Google Certificate
UX Design
2024
Google Certificate
Digital Marketing
2024