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Work Experience

Sina AI, London, ON - Marketing Associate
November 2024 - Present
  • Designed 5+ physical and digital marketing materials such as flyers, animated adverts and social media posts
    Re-designed website using UI/UX principles to improve conversion rates by 10%

  • Launched digital marketing campaigns on Google Ads, Meta Ads and LinkedIn Ads

Western Gazette, London, ON - Video editing volunteer
May 2024 - Present
  • Co-Directed and filmed over 3 projects for the university newspaper's YouTube channel, focusing on creating compelling visual narratives that significantly increased viewer engagement 

  • Utilized Adobe Premiere Pro to edit and refine over 3 projects, implementing advanced editing techniques to produce professional and engaging content

MSC Cruises, Geneva - Entertainment Intern
May 2023 - November 2023
  • Coordinated 20+ cross-departmental projects, enhancing team collaboration and project efficiency. 

  • Traveled on-board to provide feedback on the product and add to creative discussion leading to various improvements 

  • Compiled and analyzed survey data using Excel, producing detailed performance reports on a weekly basis 

  • Conducted qualitative analysis on customer feedback to drive strategic improvements in service delivery

  • Visualized data from reports to help understanding of key trends and insights

Education & Certifications

University of Western Ontario

Bachelor of Management and Organizational Studies, specializing in Consumer Behaviour

2020 - 2024

Google Certificate

UX Design

2024

Google Certificate

Digital Marketing

2024

Hard Skills

Soft Skills

Languages

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