Sina AI

Sina AI is a medical AI scribe company based in London, ON. The mission is to help doctors save time by alleviating them from the burden of taking notes.

My role at Sina AI is to help grow the customer base with both out of home and digital marketing. I have recently launched the company's first Google Ads campaign, and will soon launch campaigns on Meta and LinkedIn. I have also re-designed the website using UX principles to increase conversion rate.

Google Ads

I launched a search campaign with Google Ads. The reason I opted for a search campaign was to target doctors who are actively looking for an AI scribe. To ensure I made a functioning ad, I conducted thorough keyword research to ensure I was attracting qualified traffic to the website.

The campaign is still in its early days, but has been quite successful so far, and has shown a lot of potential. So far we have seen a drastic increase in website traffic with a 40% increase in clicks. We have also received an notable uptick in leads contacting us for demos and information about our product.

Website Re-design

Since joining Sina AI, I have pushed for improvements to the website because I knew it wasn't yet optimized to convert online. The team brought me in to launch a digital marketing campaigns, and I needed a website that would help me convert.

To guide the development team on the creation of an updated website, I created high fidelity mock-ups in Figma that were sent to the development team and implemented on the site. The key changes I made were to add more pages as the previous website had around three pages. So I made sure to add an about page, a contact page, a testimonials page and a blog page to help build social proof and legitimize the website. I also wrote the blogs to help us gain traffic through better SEO.

Above are two high-fidelity mockups given to the development team. The priority was to get the website updated as soon as possible so I made sure to build upon the website that already existed without making any drastic design changes.

Social Media Marketing

Another one of my responsibilities was to create content for the company's social media page. We were not aiming to build a massive following, but we wanted to have a professional looking page for any prospective customers. This was important to build trust and social proof.

To accomplish this I created a social media calendar for the company, which helped with planning the posts. I also created a lot of the posts using Canva, Adobe Illustrator and After Effects.

You can check out my work by clicking here